Jeffrey Hayzlett | Behind the Brand | Summary and Q&A

TL;DR

Jeff Hazlet, former CMO of Kodak and author of Running the Gauntlet, shares insights on entrepreneurship, marketing, and leveraging social media for small businesses.

Key Insights

• 😨 Jeff Hazlet believes that being an entrepreneur or a leader requires taking risks and pushing through fear.
• 👨‍💼 He emphasizes the importance of making and keeping promises (conditions of satisfaction) in business and personal relationships.
• ⌛ Hazlet suggests that now is the time for companies to be aggressive and take risks, despite the challenging economic climate.
• ✋ He encourages leaders to focus on the things that drive high growth and to not get too caught up in the negative narratives of the economy.
• ❤️‍🔥 Jeff Hazlet advises leaders to be agents of change and to not be afraid to fire people or even fire themselves if it is in the best interest of the business.

Transcript

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Questions & Answers

Q: How did Jeff Hazlet get started in his career?

Jeff Hazlet started off in politics and then started his own public relations firm in South Dakota before moving on to work in various business ventures.

Q: What is Hazlet's approach to marketing?

Jeff Hazlet has always been passionate about marketing and sales. He believes in being optimistic, quick at identifying problems, and finding solutions for them.

Q: How can smaller companies leverage social media?

Jeff Hazlet suggests having a strategy and using social media to engage, educate, excite, and evangelize customers. He also recommends being genuine, transparent, and real in your social media presence.

Q: What tools does Hazlet recommend for social media management?

Jeff Hazlet recommends using tools like Twitter, Facebook, Google+, LinkedIn, and tweet deck for social media management. He also mentions tools like Chaloo and Onmetric for automation and measurement.

Summary & Key Takeaways

• Jeff Hazlet started off in politics before starting his own public relations firm in South Dakota.

• He has experience in buying and starting various businesses and has worked in the C-suite of a Fortune 100 company.

• Hazlet emphasizes the importance of having a strategy for social media and using it to engage, educate, excite, and evangelize customers.