Google Podcasts Manager to the Rescue? EHHHHHH (Podcasting Tools and Tips)

TL;DR

Google Podcast Manager was launched to provide podcasters with better listener insights, but it currently only shows data from listeners on Google Podcasts, which accounts for a small percentage of overall podcast listenership.

Transcript

hey what's up it's Pat here there is a lot of hype right now for something brand-new that Google launched for podcasters and that's Google's podcast manager verge came out with an article here saying Google podcasts will give podcasters more data about their listeners so in this video I wanted to share a little bit with you about well what are my f... Read More

Key Insights

• ⛔ Google Podcast Manager only provides data from listeners on Google Podcasts, limiting its usefulness for podcasters who have a diverse audience across multiple platforms.
• ⌛ The current data available includes average listening time and device breakdowns, which can provide some insight into listener behavior.
• 😥 Podcasters who are used to the robust analytics available on platforms like YouTube may find Google Podcast Manager disappointing in terms of the depth and breadth of data provided.
• ☠️ It would be beneficial for Google Podcast Manager to expand its data offerings to include search keywords, impression and click-through rates, website referrals, and user data to help podcasters better understand and target their audience.
• 🤗 An open API for Google Podcast Manager could allow developers to create more advanced analytics tools and enhancements to improve the user experience for podcasters.
• 📻 The ability to pay for podcast promotion and retargeting ads on Google's platform would create new opportunities for podcast growth and monetization.
• 🎙️ The podcasting community has a wishlist of features they would like to see in podcast analytics, and it would be interesting to have a discussion about these desired features and improvements.

Questions & Answers

Q: What is the purpose of Google Podcast Manager?

Google Podcast Manager aims to provide podcasters with more data and insights about their listeners, offering them better understanding of their audience.

Q: What are the limitations of Google Podcast Manager?

Currently, Google Podcast Manager only shows data from listeners who use the Google Podcasts app, which represents a small percentage of overall podcast listeners. It lacks comprehensive data on app usage, demographic information, and website referrals.

Q: How does Google Podcast Manager compare to other analytics tools?

Google Podcast Manager falls short compared to tools like iTunes Connect, which provide more detailed information on listener demographics, podcast app preferences, website referrals, and search keywords.

Q: Will Google Podcast Manager improve in the future?

As this is the first iteration of Google Podcast Manager, it is likely that more features and data will be added based on user feedback. It is expected that Google will work towards providing more comprehensive podcast analytics.

Summary & Key Takeaways

• Google Podcast Manager was designed to offer podcasters more data and insight into their listeners.

• However, the current version only provides data from users listening through Google Podcasts, which is a small portion of the podcast audience.

• The limited data available includes average listening time and device breakdowns, but falls short compared to other analytics tools like iTunes Connect.