Weekly Wisdom Special: What to Do in 2020

TL;DR

Focus on E-A-T, consistent content, and brand SERP in 2020.

Transcript

in 2019 we've heard a lot about ELT which stands for expertise authority and Trust and no-one's really nailed down what that means or what to do with it but it's a clear media what we've seen as that big saves with large historic Lincoln Dex's but perhaps haven't had a lot of links very recently are starting to see syrup decline a prediction for 20... Read More

Key Insights

• E-A-T (Expertise, Authority, Trust) will be crucial in 2020, with a focus on link velocity and frequent, fresh links from credible sources.
• Consistent content creation is vital; aim for quality, engaging content regularly to maintain audience trust and authority.
• Brand SERP tracking is essential; what appears when someone searches your brand can significantly impact business opportunities.
• Integrate marketing campaigns into a holistic ecosystem, leveraging data and automation to enhance strategy and performance.
• Networking and personal development should be prioritized, with a focus on learning and helping others in the industry.
• Optimize for mobile and move beyond last-click attribution to understand customer journeys better and improve conversion rates.
• Proactive online reputation management is key; consistently tell your story to control your brand narrative.
• Engage with influencers organically by involving them in content creation processes for more meaningful relationships and collaborations.

Questions & Answers

Q: How important is E-A-T for SEO in 2020?

E-A-T, which stands for Expertise, Authority, and Trust, is extremely important for SEO in 2020. It determines how Google evaluates the credibility and quality of content. Websites with strong E-A-T scores are more likely to rank higher in search results. Fresh, credible links from authoritative sources are essential to maintaining high E-A-T scores.

Q: What is the significance of consistent content creation?

Consistent content creation is significant because it helps maintain authority and trust with your audience. By regularly producing quality content, businesses can engage their audience and build strong relationships. This not only positions them as experts in their field but also ensures that their content remains relevant and up-to-date, which is crucial for retaining audience interest.

Q: Why should businesses focus on tracking their brand SERP?

Tracking brand SERP is essential because it affects how potential clients, partners, and investors perceive your business. What appears when someone searches your brand can influence their decision to engage with your business. A positive brand SERP can lead to new opportunities, while a negative one can deter potential business relationships, impacting your bottom line.

Q: How can businesses integrate their marketing campaigns effectively?

Businesses can integrate their marketing campaigns by viewing them as part of a larger ecosystem. This involves using data and automation to enhance strategy and performance. By understanding how different channels can support each other, businesses can optimize their campaigns to drive more volume and conversions, ultimately improving overall marketing effectiveness.

Q: What role does networking play in professional development for 2020?

Networking plays a crucial role in professional development, as it provides opportunities to learn from others, share knowledge, and gain new insights. In 2020, building a strong network can be invaluable for career growth and development. It allows professionals to connect with industry leaders, stay updated on trends, and find opportunities for collaboration and mentorship.

Q: Why should businesses move beyond last-click attribution?

Moving beyond last-click attribution is important because it provides a more comprehensive understanding of the customer journey. Last-click attribution only credits the final interaction before a conversion, ignoring previous touchpoints. By using advanced attribution models, businesses can better understand how different channels contribute to conversions, allowing for more informed marketing decisions.

Q: How can proactive online reputation management benefit businesses?

Proactive online reputation management benefits businesses by allowing them to control their brand narrative. By consistently telling their story and engaging with their audience, businesses can mitigate negative perceptions and build a positive image. This approach helps maintain customer trust and loyalty, which can lead to increased customer retention and new business opportunities.

Q: What is the benefit of engaging with influencers during content creation?

Engaging with influencers during content creation can lead to more meaningful relationships and collaborations. By involving influencers in the creation process, businesses can produce content that resonates with their audience and leverages the influencer's credibility. This approach can enhance content reach and effectiveness, as influencers are more likely to promote content they helped create.

Summary & Key Takeaways

• In 2020, the focus will be on E-A-T, emphasizing the importance of expertise, authority, and trust in content and link-building strategies. Websites with outdated link indexes may decline, highlighting the need for fresh, credible links.

• Consistent content creation is crucial for maintaining authority and trust. Businesses should aim to produce quality content regularly to engage audiences and build relationships, positioning themselves as experts in their fields.

• Brand SERP tracking will be vital for businesses in 2020. Understanding and optimizing what appears when someone searches your brand can influence potential clients, partners, and investors, impacting the bottom line.