Kajabi--Using the lean start up mentality to win

TL;DR

Kajabi co-founders discuss their marketing mix, which involved connecting with top influencers in the online information space and offering their services for free to establish trust and gain exposure.

Transcript

hi i'm brian elliott welcome to another edition of behind the brand today i'm here with kenny and travis co-founders of kajabi an awesome online learning platform guys welcome to the show what does your marketing mix look like i mean your business is b2b right basically youtube yeah high level ceo small b yeah yeah yeah i mean because these are peo... Read More

Key Insights

• 🥶 Building trust with influencers through offering valuable services for free can lead to exposure and credibility.
• 🚀 Early validation and feedback from customers are crucial for a successful product launch.
• 🚀 Waiting too long to launch a product can result in wasted time and missed opportunities to gather valuable feedback.
• 🏆 The lean startup mentality encourages entrepreneurs to test their ideas early and iterate based on customer insights.
• ♿ Connecting with established influencers can provide access to a ready-made audience and potential customers.
• 💪 A strong marketing mix involves both online strategies (such as connecting through social media) and offering valuable services.
• ✋ Delivering high-quality software is essential for gaining trust and loyalty from customers.

Questions & Answers

Q: How did Kajabi build trust with influencers in the online information space?

Kajabi reached out to top influencers in the industry, such as Frank Kern and Jeff Walker, through Twitter and offered their services for free, fixing blog designs and other issues. This helped them establish trust and credibility with these influencers.

Q: What was the reasoning behind Kajabi's strategy of providing their software to influencers for free?

By offering their software to influencers, Kajabi ensured that their name was prominently featured in big product launches, gaining exposure and credibility. This strategy allowed them to reach their target audience through the influencers' established audiences.

Q: Why does Kajabi emphasize the importance of getting early validation for a product?

Kajabi believes that it is crucial to get feedback from customers as early as possible to determine if their product is valuable and if it meets the needs of their target audience. This lean startup mentality helps avoid wasting time building something that may not have market value.

Q: How does Kajabi suggest entrepreneurs launch their ideas and products?

Kajabi advises entrepreneurs to come out early with sketches and ideas and put them in front of prospective customers. By doing this, they can gauge interest, gather feedback, and make improvements based on customer needs and preferences.

Summary & Key Takeaways

• Kajabi used a unique marketing strategy called "marketing to the front row," where they connected with top influencers in the industry and offered their services for free to establish trust.

• By providing valuable services and gaining exposure through these influencers, Kajabi was able to build their reputation and have their software featured in big product launches.

• Kajabi believes in the lean startup mentality and emphasizes the importance of getting early validation and feedback from customers rather than waiting too long to launch a product.