Why Study Influence? - PODCAST - Family Offices & Family Office Club | Summary and Q&A

TL;DR

Influence and persuasion are essential for success in business and can have a significant impact on raising capital and closing deals.

Key Insights

• 🤨 Influence and persuasion are vital for success in raising capital and closing deals.
• 🎓 The traditional education system lacks proper education on influence and persuasion.
• 💁 Information overload requires the ability to make quick judgments.
• ❓ Positioning and marketing oneself effectively can yield significant results.
• ☠️ Influence and persuasion can help attract investors and increase response rates.

Transcript

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Questions & Answers

Q: Why is studying influence and persuasion important for business?

Influence and persuasion are vital in business because they can help in raising capital and closing deals, ultimately leading to success. Understanding how to effectively influence others can give a significant advantage in the marketplace.

Q: How can influence and persuasion be used in business relationships?

Influence and persuasion can be used to build credibility and trust with potential investors or clients. By showcasing expertise and providing social proof, one can attract more responses to emails and meetings.

Q: How does information overload impact the need for influence and persuasion skills?

With an overwhelming amount of information available, people rely on shortcuts and quick judgments to navigate through their busy days. Influence and persuasion can help cut through the noise and make a lasting impression in a short amount of time.

Q: Can influence and persuasion give businesses a competitive advantage?

Absolutely. By implementing various strategies of influence and persuasion, businesses can differentiate themselves from competitors and attract more investors and clients. Positioning oneself as an expert or authority can significantly impact success.

Summary & Key Takeaways

• The speaker has studied influence and persuasion extensively and believes it is crucial for business success.

• There is a lack of education on influence and persuasion in traditional business courses.

• Input equals output, and what information we consume greatly affects our thoughts and actions.