Conversions in Google Analytics | Summary and Q&A

TL;DR

Learn how to mark specific actions as conversions in Google Analytics to track important user events and optimize your marketing strategy.

Key Insights

• 📊- Conversions in Google Analytics are special events that we mark and assign a monetary value to. They include actions like purchases, newsletter sign-ups, and lead form submissions.
• 💡- Conversions help light up reports in Google Analytics and can be sent to Google Ads for bidding purposes. They are important for tracking and optimizing marketing funnels.
• 🔧- To mark an event as a conversion in Google Analytics, go to the admin panel, select "conversions," and toggle the conversion event switch. This will signal to Google Analytics that the event is significant.
• 🔄- Converting an event to a conversion does not retroactively convert previous events, but only applies to future events after the switch is toggled.
• 📈- Conversion reports can be found under Reports > Engagement and Conversions in Google Analytics.
• 🌐- Conversions play a critical role in understanding user behavior and sending specific signals to analytics and ads.
• 📱- In addition to purchases, other conversion events in Google Analytics can include newsletter sign-ups, demo requests, and lead form submissions.
• 💰- Assigning a monetary value to conversions helps to determine the ROI of marketing efforts and to identify high-performing actions for future targeting.

Transcript

Read and summarize the transcript of this video on Glasp Reader (beta).

Questions & Answers

Q: How are conversions different from other events in Google Analytics?

Conversions in Google Analytics are specific events that are marked as important and can be assigned monetary value, such as purchases or sign-ups, whereas other events are just general actions taken by users on a website or app.

Q: Why is it important to track conversions in Google Analytics?

Tracking conversions in Google Analytics is crucial for understanding the effectiveness of your marketing funnel and the success of specific actions or events on your website. It helps optimize your strategy and make data-driven decisions.

Q: How can conversions be used in Google Ads?

Conversions marked in Google Analytics can be sent to Google Ads, allowing you to bid on similar users who are likely to convert for a specific action. This helps optimize your ad targeting and increase the chances of conversion.

Q: Can previous events be retroactively marked as conversions?

No, marking an event as a conversion in Google Analytics will only convert future events after the time it is marked. It does not retroactively convert previous events that occurred before it was designated as a conversion.

Q: Where can conversion reports be found in Google Analytics?

Conversion reports can be accessed under the "Reports" section, specifically in the "Engagement and Conversions" category. These reports provide insights into the performance of your conversion events and can help inform your marketing strategy.

Summary & Key Takeaways

• Conversions in Google Analytics refer to important user actions that are marked as special events and can be assigned monetary value.

• Examples of conversions include purchases, newsletter sign-ups, demo requests, and lead form submissions.

• Marking events as conversions allows Google Analytics to generate conversion reports and can also be used to bid on similar users in Google Ads.