Facebook Video for Business | Summary and Q&A

TL;DR
Learn three tricks to maximize the organic reach of native Facebook videos, including creating a standout thumbnail, utilizing call-to-action buttons, and targeting your specific audience.
Key Insights
- 🎮 Facebook video has significant reach and engagement advantages over other platforms like YouTube.
- 🤱 Custom thumbnails and compelling captions can make your Facebook video stand out in the news feed.
- 🚥 Call-to-action buttons enable you to drive traffic to specific locations, such as YouTube videos or websites.
Transcript
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Questions & Answers
Q: What advantages does native Facebook video have over posting links to external sites like YouTube?
Native Facebook videos generally receive two times more reach, two times more likes, three times more shares, and seven times more comments compared to posted links. This allows for a greater organic reach on the Facebook platform.
Q: How can I make my Facebook video stand out in the news feed?
One effective strategy is to use a custom thumbnail that grabs attention. Additionally, creating a compelling caption and adding relevant hashtags can also help increase visibility and engagement.
Q: How can I drive traffic to my YouTube videos or website using Facebook native video?
By utilizing call-to-action buttons, you can direct viewers to watch the full YouTube video or visit your website. There are various options available, such as "Shop Now," "Learn More," or "Sign Up," allowing you to tailor the call-to-action to your specific goals.
Q: Can I target my specific audience when using Facebook video?
Yes, Facebook offers powerful targeting features that help you reach your exact target audience. You can specify location, age, gender, and interests to ensure your video reaches the right people.
Summary & Key Takeaways
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Facebook video has a larger reach, more likes, shares, and comments compared to posting links to other sites like Vimeo or YouTube.
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To make your Facebook video stand out, use a custom thumbnail and create a compelling caption.
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Utilize call-to-action buttons to drive traffic to other locations such as YouTube videos or websites.
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Take advantage of Facebook's powerful targeting feature to reach your exact target audience.
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