Cultural Understanding

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About the Video
It is difficult to capture the essence of an organizational culture. A shift of focus in organizational culture research might suggest that the cultural cannot be separated from the social as an independent system. Ideas and beliefs are parts of material existence and of people’s everyday life on the labor market and in ‘politics’. Culture is a driving force behind social change; people’s consciousness is developed in intimate interaction with social pre-conditions. The main thrust of research might then be shifted the organization to the various communities within it (based on social class, profession, age, etc).
From a management point of view, this may be seen as making cultural influencing work more complicated, and this is probably valid for top management aiming to distribute gen...