Marginalization of Culture

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About the Video
Adapting culture to technical concerns also leads to the confusion of organizational culture with management ideology. Frequently what is referred to as organizational culture really stands for the ideals and visions prescribed by top management. Sometimes the best way to investigate ‘corporate culture’ is through interviews with the top managers. Organizational culture and managerial ideology are in most cases not the same, partly due to the lack of depth of ideology compared to culture, partly due to variation within organizations between top management and other groups.
However, there are cases where management ideology powerfully influences cultural patterns. Management ideology is but one of several expressions of organizational culture. Marginalization of organizational culture m...