Tubefilter | Behind the Brand | Summary and Q&A

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November 1, 2012
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Behind the Brand
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Tubefilter | Behind the Brand

TL;DR

TubeFilter is an online publication that covers the online entertainment space, focusing on online video programming. Co-founders Drew Baldwin and Josh Cohen discuss the emergence of the online video space, the challenges and opportunities it presents, and the importance of collaboration and innovation.

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Questions & Answers

Q: How did TubeFilter and the Streamys come about?

TubeFilter was started in 2008 and later partnered with Josh's company to create the Streamys, an award show for online video. They wanted to recognize excellence in the online video space and provide a platform for content creators to showcase their work.

Q: How did you both get started in the online video space?

Drew got involved in the online video space after feeling frustrated with the traditional entertainment industry. He saw the potential of online video and wanted to be part of covering and analyzing the space. Josh, on the other hand, was already covering the online video space and joined forces with Drew to create the Streamys and further promote online video content.

Q: How has collaboration played a role in the success of online video creators?

Collaboration is a crucial ingredient in the success of online video creators. Many successful YouTubers engage in cross-pollination, collaborating with other creators to expand their audience and reach. The online video space has also allowed traditional entertainment industry talent to collaborate with grassroots creators, leading to unique and interesting collaborations.

Q: How has the online video space evolved and what can we expect in the future?

The online video space has seen significant growth and investment, with platforms like YouTube, Hulu, and Netflix pouring money into content creation. This has led to the emergence of new Hollywood studios focused on online programming. The rise of online video stars, who can connect directly with fans, has also been a significant development. The future of online video will see a consolidation of talent, increasing competition, and the blurring of lines between traditional and non-traditional entertainment.

Summary & Key Takeaways

  • TubeFilter is an online publication that covers online video programming, similar to traditional film and television publications.

  • The co-founders of TubeFilter also created the Streamys, an award show that recognizes excellence in online video.

  • Online video programming offers a playground for creativity, but the challenge lies in cutting through the noise and finding quality content.

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