5 questions every Founder should ask before a US expansion | Part 2 | Summary and Q&A

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June 28, 2021
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Jungle Ventures
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5 questions every Founder should ask before a US expansion | Part 2

TL;DR

Founder should consider expanding to the US market if there is a massive total addressable market, organic traction, no significant barriers to entry, sufficient management bandwidth, and potential interest from US venture capitalists.

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Questions & Answers

Q: How can a founder determine if the US market is worth entering?

Founders should evaluate the total addressable market globally and compare it to the US market size. If the US represents a significant portion, around 40% or more, it is worth considering expansion.

Q: What are some indicators of organic traction in the US market?

Organic traction can be observed when US companies visit the founder's website, request demos, or engage with the team. These interactions demonstrate potential demand and market opportunity.

Q: What barriers to entry should be considered before expanding to the US?

Founders need to assess if there are any product or support-related issues specific to the US market. Language barriers, differences in UI, or specific customer needs must be addressed to ensure successful entry.

Q: What factors should be evaluated in terms of management bandwidth?

Founders should consider the time difference between the US and their home country, as it can strain management capabilities. Sufficient bandwidth to expand and operate in another market is crucial for success.

Summary & Key Takeaways

  • Before deciding to enter the US market, it is vital to evaluate the total addressable market worldwide and assess if staying in the Asian market is a viable option.

  • Organic traction from US companies, as well as Asian customers pushing for US expansion, serve as indicators of market opportunity.

  • Potential barriers to entry, such as language differences and product usability, must be considered, along with management bandwidth and the technology's appeal to US venture capitalists.

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