Instagram Stories VS Snapchat for Business | Summary and Q&A

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October 18, 2016
by
Sunny Lenarduzzi
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Instagram Stories VS Snapchat for Business

TL;DR

Instagram Stories and Snapchat have similarities, but Instagram Stories keeps you relevant on the platform and drives traffic, while Snapchat has higher engagement and conversion rates.

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Key Insights

  • 👨‍💼 Instagram Stories and Snapchat both have their advantages and serve different purposes for businesses.
  • ❓ Instagram Stories keeps you relevant, increases engagement, and humanizes your brand.
  • ☠️ Snapchat has higher engagement and conversion rates due to its dedicated audience.
  • ❓ Quantifying success is easier on Snapchat, as you can measure screenshots and conversions.
  • 🏛️ Building a following on Snapchat is more challenging than on Instagram.
  • ⌛ Repurposing content between the two platforms can save time and effort.
  • ❓ Content on both platforms should be relevant, entertaining, inspiring, and educational.

Questions & Answers

Q: What are the similarities between Instagram Stories and Snapchat?

Both platforms rely on photos and videos posted to a story that lasts for 24 hours.

Q: Why is Instagram Stories beneficial for businesses?

Instagram Stories keeps you relevant on the platform, increases engagement, humanizes your brand, and drives traffic to your posts or conversion sites.

Q: What are the advantages of using Snapchat?

Snapchat has higher engagement rates, easier quantification of success, and higher conversion rates compared to other social media platforms.

Q: How can one use both Instagram Stories and Snapchat?

Use Instagram Stories as a highlight reel to lead your audience to your full story on Snapchat, which should be where you provide the complete story of your content.

Summary & Key Takeaways

  • Instagram Stories and Snapchat are similar in that they both rely on photos and videos that you post to a story, which lasts for 24 hours.

  • Instagram Stories keeps you relevant on the platform, increases engagement, and humanizes your brand.

  • Snapchat has higher engagement and conversion rates and is easier to quantify your success.

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