LinkedIn vs. AdWords vs. Facebook | Summary and Q&A

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January 24, 2023
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Private Investor Club - 4,000 Investors
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LinkedIn vs. AdWords vs. Facebook

TL;DR

Learn how to effectively advertise on social media platforms such as LinkedIn, Facebook, and Google AdWords, targeting specific demographics and optimizing your budget to maximize results.

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Questions & Answers

Q: How much has the speaker spent on LinkedIn, Facebook, and Google AdWords?

The speaker has spent approximately one million dollars on LinkedIn and Facebook advertising over 15 years, with an additional four million dollars spent on Google AdWords in the past seven years.

Q: What is the difference in cost per click on LinkedIn, Facebook, and Google AdWords?

LinkedIn has the highest cost per click, Facebook has a lower cost per click, and Google AdWords provides the most intent due to user search queries.

Q: How can one effectively start advertising on social media with a limited budget?

It is advisable to start with a small budget, geographically target the audience, and track campaign performance. Only retain campaigns that work and gradually layer on new ones.

Q: Are there vendors available to handle social media ad campaigns?

While there are vendors available for social media ad campaigns, it is recommended to hire someone highly specialized in your industry for better results. It may be challenging to find a credible vendor who can cater to various investor types and industries.

Summary & Key Takeaways

  • The speaker has utilized LinkedIn AdWords and Facebook for advertising, spending over one million dollars in total over 15 years.

  • Google AdWords has been the most expensive, with a budget ranging from $30,000 to $150,000 per month, but it also provides the highest intent from users actively searching for relevant content.

  • Starting with a small budget, focusing on geographically targeting and continuously tracking campaign performance is essential to optimize spending.

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