How to Choose your Audience for Course Selling | Summary and Q&A

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January 31, 2023
by
Devlin Peck
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How to Choose your Audience for Course Selling

TL;DR

Learn how to identify your target audience for a course selling business to achieve success.

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Key Insights

  • 🥺 Identifying your target audience does not have to be overly specific; a more general approach can still lead to success.
  • 🥹 Focus on serving an audience with whom you hold expertise or personal connection, as it will enhance your credibility and ability to provide valuable content.
  • 😥 Knowing your audience's struggles and challenges allows you to create content and courses that directly address their pain points.
  • 🆘 Understanding what your audience wants to achieve helps you create tangible and concrete outcomes for them.
  • ❓ Your audience may include professionals, hobbyists, or individuals with personal identities.
  • ⌛ Starting with a broad audience and refining over time based on engagement and feedback is a practical approach.
  • 👯 Your target audience may change as your content reaches more people, and that's normal.

Questions & Answers

Q: How important is it to know the audience you are serving in a course selling business?

Identifying your target audience is crucial as it helps you tailor your content and offerings to meet their specific needs, leading to a more successful business.

Q: Can I serve an audience whose identity I have never held personally?

While it is possible, having personal experience with the identity you're serving gives you better credibility and understanding of their challenges, which makes it easier to provide valuable content.

Q: How can I understand what my audience is struggling with?

Conduct research, engage with your audience through surveys or discussions, join relevant communities, and actively listen to their concerns and pain points to identify their struggles.

Q: Why is it important to determine what your audience wants to achieve?

Understanding their goals helps you create content and courses that provide tangible, impactful results, making your offerings more appealing and valuable to your audience.

Summary & Key Takeaways

  • The first step in building an online course selling business is to determine who you want to serve, whether through professional, hobby-driven, or personal identities.

  • Consider your expertise, familiarity with the challenges faced by your chosen audience, and the struggles they are experiencing.

  • Understand what your audience wants to achieve and how it will make a difference in their lives.

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