Thomas Beattie: Voleo's User Base Has Doubled in 3 Months | Summary and Q&A

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September 30, 2019
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Investing News
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Thomas Beattie: Voleo's User Base Has Doubled in 3 Months

TL;DR

Gouveia's investment club trading app has experienced significant user growth since becoming a public company, particularly among average Americans looking for an easier entry into investing. The app's collaboration feature has attracted a broad range of users, with 46% being female.

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Questions & Answers

Q: What has contributed to Gouveia's user growth since going public?

Gouveia's user growth has been fueled by increased advertising efforts and a partnership with Google, which has allowed them to reach a broader audience. They have effectively targeted average Americans who have a moderate amount of money to invest.

Q: How has Gouveia attracted a diverse user base?

Gouveia's collaboration feature has attracted users from various geographical locations, and interestingly, 46% of their users are female. This indicates that the ability to collaborate and learn from others has helped overcome barriers for women starting their investment journey.

Q: What benefits did Gouveia gain from participating in the accelerator program?

Gouveia participated in a B2B accelerator program that allowed them to understand the needs of partner banks and establish potential partnerships. This program provided access to institutions and helped progress partnership dialogues for Gouveia and other fintech startups.

Q: Why did Gouveia decide to expand its tradable securities to include penny stocks?

Gouveia initially limited its offerings to listed equities and ETFs that were not penny stocks, but after seeing responsible investment decisions from their users, they expanded to include penny stocks. This opens up new opportunities in the market for Gouveia.

Summary & Key Takeaways

  • Gouveia has doubled its user base since going public, thanks to increased advertising efforts and a partnership with Google.

  • The investment club trading app targets average Americans who have thousands of dollars to invest and offers them the ability to collaborate with others to make informed investment decisions.

  • 46% of Gouveia's users are female, indicating that the collaboration feature is particularly helpful for women starting their investment journey.

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