How a 25 Year Old Built a 7 Figure Agency in 18 Months | Summary and Q&A

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October 7, 2023
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Seven Figure Agency | Josh Nelson
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How a 25 Year Old Built a 7 Figure Agency in 18 Months

TL;DR

Brady Sticker shares his journey of building Church Candy, a digital marketing agency that helps churches grow their audience and impact through Facebook and Instagram ads.

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Questions & Answers

Q: How did Brady transition from offering a course to providing agency services for churches?

After offering a course to busy pastors who couldn't implement the training themselves, Brady realized the need to provide hands-on services and created Church Candy to manage Facebook and Instagram ads for churches.

Q: How did Brady find and hire talented team members for his agency?

Brady initially hired from his personal network and colleagues from Bible College who understood ministry and had a heart for serving churches. Later, he relied on recommendations from his existing team members to find new hires.

Q: What strategies did Brady use to accelerate growth in his agency?

Brady hired account managers first to handle operations and then focused on building a sales team to increase client acquisition. Removing himself from sales allowed him to focus on growing the business and attending industry events.

Q: How does Church Candy ensure client retention and success?

Church Candy's focus on results, such as driving new guests to churches, contributes to client retention. Churches appreciate the value the agency provides, leading to long-term partnerships. Additionally, Brady's team ensures clear communication and regular reporting to keep clients informed and engaged.

Q: What advice does Brady have for agency owners looking to scale their business?

Brady emphasizes setting clear goals, working backward to create a plan, and not being afraid to invest in the growth of the agency through marketing strategies and hiring talented team members. Additionally, he emphasizes the importance of delegating to free up time for business growth and expansion.

Summary & Key Takeaways

  • Brady Sticker started working at his father's agency, Cairo Candy, while attending Bible College and realized the potential of helping churches with their marketing.

  • He began by offering a course and then transitioned to providing services, focusing on Facebook and Instagram ads to drive new guests to churches.

  • Brady built a team of account managers who handle client communication and ad setup, allowing him to focus on business growth and hiring a sales team.

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