Quick Take - Boosting Your Digital Marketing Game w/ Content Marketing Expert Alison Ver Halen | Summary and Q&A

TL;DR

Learn why SEO and blogging are still essential for digital marketing success, especially in competitive industries like real estate.

Key Insights

• 👨‍🔬 SEO is still essential for online visibility, as search engines prioritize written content over video and audio.
• 👨‍🔬 Combining written descriptions with video content helps improve search engine rankings.
• ✋ Consistently publishing high-quality blog posts and maintaining a strategic plan for content is vital for success.
• 💌 Building an email list and staying in touch with potential clients through newsletters is crucial for professional service industries.

Transcript

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Questions & Answers

Q: Why is it important to combine writing and video content in digital marketing?

While video content is popular, search engines like Google cannot yet read audio or visual content. Including text descriptions and transcriptions of videos helps search engines understand the content and improve visibility.

Q: What should real estate brokerages do to improve their online visibility through blogging?

Regularly publishing blog posts with strong calls to action and considering the buyer journey can help improve visibility. Building an email list and maintaining regular communication through newsletters is also beneficial.

Q: How can professionals stay disciplined and committed to their digital marketing plans?

Creating a publishing schedule and treating it like any other work commitment is essential. Repurposing existing content and republishing older blog posts can also help maintain consistency during busy times.

Q: What are some effective calls to action for professional services industries?

Building an email list and inviting readers to subscribe to newsletters helps maintain a connection. Following on social media is another good call to action to stay in touch with potential clients.

Summary & Key Takeaways

• SEO and blogging are crucial for online visibility, as search engines like Google prioritize written content over video and audio content.

• Transcribing audio and video content and turning it into blog posts helps expand the reach of the content and improves SEO.

• Maintaining a blog with regular, high-quality content is important for showing up in online searches and driving traffic to your website.