Russell Wilson: NFL Quarterback | Summary and Q&A

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October 29, 2017
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Behind the Brand
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Russell Wilson: NFL Quarterback

TL;DR

Russell Wilson discusses his new app, Trace Me, which aims to provide exclusive experiences for superfans of celebrities and content owners.

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Questions & Answers

Q: What is Trace Me and how does it differ from other social media platforms?

Trace Me is a platform specifically designed for superfans. While other social media platforms like Facebook and Instagram are more general, Trace Me focuses on delivering exclusive and personalized experiences for its users.

Q: Who can be a part of Trace Me? Is it only for celebrities and athletes?

Trace Me is not exclusively for celebrities and athletes. It is open to all content owners, including niche subjects like NASA or cosmetics. It aims to bring together communities of superfans who are passionate about various topics.

Q: What inspired Russell Wilson to create Trace Me?

Wilson's inspiration came from observing passionate fans all over the world during his travels. He wanted to provide an opportunity for superfans to have a deeper and more personal connection with their idols.

Q: How does Trace Me plan to give a VIP experience to superfans?

Trace Me aims to provide exclusive content and behind-the-scenes access to the lives of celebrities and content owners. Users can expect to see personal moments, red carpet events, tours, and more. The platform also allows for direct interaction and communication between fans and celebrities.

Summary & Key Takeaways

  • Russell Wilson introduces Trace Me, a platform that allows superfans to connect and have exclusive experiences with their idols.

  • He explains that the idea originated from observing passionate fans all over the world and wanting to give them a VIP experience.

  • The app aims to create a community of superfans and provide exclusive content, both video and written, from various celebrities and content owners.

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