Engaging and Managing Stakeholders | Summary and Q&A

TL;DR

Learn how to effectively engage stakeholders and build support for projects by understanding their interests and priorities.

Key Insights

• 🤝 Stakeholder engagement and management is crucial for project success as stakeholders hold a vested interest and agenda, needing meaningful communication and engagement.
• 💔 Stakeholders resist projects if they perceive negative effects on their personal interests or if they are uncertain about the objectives.
• 💡 Clear communication about project goals and alignment with stakeholders' personal priorities is necessary to gain their support. ⏰ Stakeholders may resist if the project conflicts with previously decided plans or if they feel the timing is inappropriate.
• ❌ Stakeholders may also resist if they feel the change is unnecessary or if they have had negative experiences with previous projects.
• 🌟 To win stakeholder support, it is important to understand their role in the project using models like RASCI, and focus efforts on engaging and influencing key stakeholders.
• 💪 Engaging with stakeholders and relating project needs to their specific priorities and agendas can help turn resistors into supporters.
• 📈 Using data to support the project, expressing the end state in emotional terms, and showing a clear map to the end state are effective ways to gain stakeholder support.

Transcript

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Questions & Answers

Q: How does stakeholder engagement impact the success of a project?

Stakeholder engagement is essential for project success as stakeholders provide valuable support, resources, and expertise. By understanding their needs and priorities, and actively involving them in the decision-making process, stakeholders become champions who can help drive the project forward.

Summary & Key Takeaways

• Stakeholders are individuals who have a vested interest in a project or outcome.

• Stakeholders may support or resist a project based on how it aligns with their personal interests and priorities.

• Effective stakeholder management involves understanding their needs, communicating clearly, and involving them throughout the process.