Ford's Next Move With Lincoln: This SUV. | Summary and Q&A

2.7K views
August 29, 2013
by
The Motley Fool
YouTube video player
Ford's Next Move With Lincoln: This SUV.

TL;DR

Ford is working on elevating their luxury brand, Lincoln, by repositioning it as The Lincoln Motor Company and introducing new models.

Install to Summarize YouTube Videos and Get Transcripts

Questions & Answers

Q: How is Ford planning to elevate Lincoln's luxury brand?

Ford is rebranding Lincoln as The Lincoln Motor Company and introducing new models to increase sales and improve the brand's global status.

Q: Why is Ford targeting the Chinese market for their luxury brand expansion?

Luxury cars are in high demand in China, and many global automakers, including VW and Nissan, have seen great success by focusing on their luxury brands in this market.

Q: How does Ford's approach to elevating Lincoln differ from GM's strategy for Cadillac?

While GM is investing in all-new models and platforms for Cadillac, Ford is basing Lincoln's new models on existing Ford platforms, raising concerns about differentiation and brand credibility.

Q: Will Lincoln be able to establish itself as a separate premium brand from Ford?

The success of Lincoln's repositioning efforts will depend on how well they differentiate their models, offer a premium experience, and gain credibility as a true luxury brand.

Summary & Key Takeaways

  • Ford is repositioning their luxury brand, Lincoln, as The Lincoln Motor Company to compete in the booming luxury car market.

  • They plan to introduce new models and expand globally, particularly targeting the Chinese market.

  • Unlike GM, Ford is basing their new Lincoln models on existing Ford platforms, raising questions about differentiation and brand credibility.

Share This Summary 📚

Summarize YouTube Videos and Get Video Transcripts with 1-Click

Download browser extensions on:

Explore More Summaries from The Motley Fool 📚

Summarize YouTube Videos and Get Video Transcripts with 1-Click

Download browser extensions on: