How To Launch A SaaS From Scratch (4 Essential Steps) | Summary and Q&A

July 28, 2023
Simon Høiberg
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How To Launch A SaaS From Scratch (4 Essential Steps)


Learn how to build a successful software-as-a-service (SAS) product from scratch by focusing on problem-founder fit, creating an organic distribution channel, building in public, and preparing for potential failure.

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Questions & Answers

Q: What is the importance of problem-founder fit when starting a SAS from scratch?

Problem-founder fit is crucial because it ensures that you, as the founder, have a deep understanding and passion for the problem you're solving, making it easier to empathize with users and stay motivated throughout the journey. Dogfooding your own product also enhances your ability to connect with users and identify their needs.

Q: Why is it recommended to focus on one organic distribution channel?

Focusing on a single organic distribution channel allows you to better understand and navigate that specific platform, building your authority and reaching a larger audience. By creating valuable content related to your problem domain, you can attract potential users and promote awareness of your product and mission.

Q: How can building in public benefit the development of a SAS product?

Building in public allows you to leverage your authority on the problem domain and engage with your community to gather feedback and ideas. By involving your community in the process, you can gain valuable insights, create a sense of ownership among users, and potentially secure early adopters and revenue through pre-sales. It also helps establish a board of advisors who can provide fresh perspectives and support.

Q: Why is it important to prepare for failure when building a startup?

Failure is statistically likely in the startup world. By expecting and accepting failure, you can turn your previous efforts into reusable building blocks for future ventures. This includes identifying and improving on your unfair advantages, creating reusable templates and code libraries, and developing an ideation framework to generate new ideas. Building a SAS factory rather than focusing solely on one product maximizes your chances of success.

Summary & Key Takeaways

  • Step 1: Find a problem that aligns with your skills and passion, and that you can personally relate to as a user.

  • Step 2: Create one organic distribution channel, such as social media or blogging, to reach your target users and build your authority within the problem domain.

  • Step 3: Build the product in public, engage with your community, and use no-code tools to quickly create an MVP.

  • Step 4: Expect failure, but extract reusable building blocks and turn the process into an ideation framework for future ventures.

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