DV Talks: UX Everything - Jasson Schrock on How Non-Designers can Speak the Language of Design | Summary and Q&A

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February 12, 2020
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BCG Digital Ventures - Part of BCG X
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DV Talks: UX Everything - Jasson Schrock on How Non-Designers can Speak the Language of Design

TL;DR

Learn how to bring user experience into your organization by establishing a common language and involving everyone in the design process.

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Questions & Answers

Q: What is the importance of establishing a common language for user experience design in an organization?

Establishing a common language ensures that everyone in the organization can understand and share ideas about user experience, promoting collaboration and a cohesive user experience across the team.

Q: How can non-designers effectively communicate with designers?

Non-designers can ask questions to understand design models, clarify terms and acronyms, and provide valuable input in the design process, making them an integral part of creating a cohesive user experience.

Q: Why is it important to consider the different types of users in the design process?

Power users, who may have specialized knowledge and use advanced features, should not be the sole focus of design. Designers should consider the needs and goals of core users and occasional users to create a product that meets the needs of all users.

Q: How can designers balance customization with simplicity in user experience design?

Designers should lean towards implicit customization that learns from user behavior, rather than overwhelming users with explicit customization options. This helps to create a seamless experience that is user-friendly and saves time.

Summary & Key Takeaways

  • User experience (UX) covers the entire experience of a user, including visual design, communication design, motion design, and sound design.

  • To effectively communicate with designers, non-designers should ask questions to understand design models and ensure that all design decisions align with business goals and user needs.

  • Designers should consider the complexity of a system, the different types of users, and the need for simplicity and customization in order to create a successful product.

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