Jillian Michaels--Playing the Long Game | Summary and Q&A

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November 10, 2016
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Behind the Brand
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Jillian Michaels--Playing the Long Game

TL;DR

Fitness guru Jillian Michaels discusses the importance of pivoting in business and shares her personal experiences and strategies.

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Questions & Answers

Q: How does Jillian Michaels define "giving up" in the context of entrepreneurship?

According to Michaels, she refers to it as "pivoting" instead of giving up, as it involves shifting and reframing an idea to find a new approach or angle to pursue.

Q: Can you provide an example of a situation where Michaels had to pivot in her own business ventures?

Michaels shares the example of developing an app but realizing that a competitor had already done it better. In response, they pivoted by utilizing the technology for different assets like FitFusion and the Jillian Michaels app.

Q: How does Michaels suggest entrepreneurs identify their unique angles?

Michaels suggests analyzing what assets and strengths they possess that cannot be easily replicated, like her status as a renowned fitness trainer or having notable names associated with their platform or product.

Q: Why does Michaels believe that setbacks and past failures can contribute to future success?

Michaels explains that setbacks and failures, though they may seem like wasted time, often lead to unforeseen opportunities and lessons that can be valuable in the long run.

Summary & Key Takeaways

  • Jillian Michaels advises entrepreneurs to pivot instead of giving up on their ideas when they are not working.

  • She shares her own experience of pivoting when a competing platform emerged, and explains how they repurposed their technology for different assets.

  • Michaels emphasizes the need to identify unique angles and assets, and leverage them to stand out in the market.

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