How Did Therabody Start? | Behind the Brand with Therabody Founder Dr. Jason Wersland | Summary and Q&A

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May 25, 2021
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How Did Therabody Start? | Behind the Brand with Therabody Founder Dr. Jason Wersland

TL;DR

Driven by personal pain and the desire to find a solution, Dr. Jason Wersland created the Theragun, which eventually evolved into the successful brand, TheraBody.

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Questions & Answers

Q: How did the idea for the Theragun come about?

Dr. Jason Wersland came up with the idea for the Theragun after experiencing soft tissue damage and pain following a motorcycle accident in 2007. He wanted to find a way to treat himself between chiropractor visits, leading him to create a percussive therapy device.

Q: How did Dr. Wersland and Benjamin Azarian, the CEO of TheraBody, come together?

Dr. Wersland met Benjamin Azarian in 2015 when he was looking for someone to help him take the Theragun to the next level. Azarian, with his business skills and experience, became the CEO of TheraBody.

Q: How did TheraBody navigate the challenges of launching and rebranding?

TheraBody initially launched with the Theragun in 2016, facing criticism for its name. They rebranded to TheraBody in 2020 to better represent their mission of helping people live a better, healthier life. They relied on customer feedback and input to improve their products and stay ahead of the market.

Q: How did TheraBody gather feedback from their customers?

Initially, Dr. Wersland gathered feedback by personally treating athletes and patients and listening to their experiences. As the company grew, they utilized social media, surveys, and direct interaction with customers to gather feedback and constantly improve their products.

Summary & Key Takeaways

  • Dr. Jason Wersland, a chiropractor, invented the Theragun as a solution to his own pain after a motorcycle accident in 2007.

  • The Theragun, a percussive therapy device, gained popularity and positive feedback from users, leading to the founding of TheraBody in 2016.

  • TheraBody expanded beyond the Theragun to offer a range of products aimed at helping people live a healthier, pain-free life.

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