How to Create & Host a Live Workshop or Event (in 10 Steps) | Summary and Q&A

39.5K views
May 1, 2018
by
Pat Flynn
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How to Create & Host a Live Workshop or Event (in 10 Steps)

TL;DR

This video provides a step-by-step guide on how to create and host a successful live workshop or training event, including determining the workshop's focus, creating an outline and agenda, selecting a date and venue, setting the price, and marketing the event.

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Questions & Answers

Q: How can I determine the focus of my workshop?

To determine the focus, you can survey or have conversations with your target audience to understand their pain points and identify specific problems or challenges you can help them solve during the workshop. This will ensure a clear outcome or transformation for attendees.

Q: How do I create an effective outline for my workshop?

Start by considering the topics and instruction that support the desired transformation identified in step 1. Break down these topics into actionable steps or modules, ensuring a logical flow and consistency. This outline will serve as the foundation for your workshop agenda.

Q: How do I determine the price for my workshop?

The price of your workshop depends on various factors, including the value attendees will receive from the desired outcome or transformation. Consider the expenses involved, such as event space, meals, materials, and any additional add-ons or surprises. Calculate your costs and set a price that allows you to break even while also considering the perceived value for your target audience.

Q: How can I market my live workshop or training event effectively?

Utilize your email list or establish partnerships with others in your industry who can help spread the word. Identify groups or communities where your workshop would be well-suited and market directly to them. Tailor your messaging to highlight the transformation attendees can expect and emphasize the consequences of not participating.

Summary & Key Takeaways

  • Step 1: Determine the purpose and focus of the workshop by surveying or conversing with the target audience to identify their specific pain points and ensure a clear outcome or transformation.

  • Step 2: Create an outline of the topics and instruction that will be covered at the event to support the desired transformation.

  • Step 3: Define the duration of the workshop, whether it will be held for one day or multiple days, including breaks and meal times.

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