Jake Paul on Building a Brand Bigger than Yourself | Summary and Q&A

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March 28, 2017
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Lewis Howes
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Jake Paul on Building a Brand Bigger than Yourself

TL;DR

Jake Paul explains how he created Team 10, a social media label that incubates talent and helps them grow while also benefiting the organization and its members.

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Questions & Answers

Q: How did Jake Paul come up with the idea for Team 10?

Jake wanted to go beyond his own success and create a business empire. Inspired by Dr. Dre, he decided to find and develop talented individuals in the social media space.

Q: What did Jake Paul learn from Dr. Dre's approach?

Dr. Dre's model involved finding people with potential, teaching them skills, helping them grow their audience, and eventually reaping the benefits through strategic partnerships. Jake applied this model to social media.

Q: What role does Team 10 play in the careers of its members?

Team 10 operates like a family and a social media label. They invest time and money into launching talents from the start and take a percentage of their careers for a longer period of time, providing support and promotion.

Q: How does Team 10 foster collaboration between influencers?

Jake Paul recognized that influencers were too competitive and not helping each other. He founded Team 10 with the vision of creating an organization that encourages collaboration among influencers, allowing everyone to benefit.

Summary & Key Takeaways

  • Jake Paul wanted to create a business empire and generate passive income, which led him to start Team 10.

  • Inspired by Dr. Dre's approach in the entertainment industry, Jake aimed to find and develop talented individuals with potential and turn them into social media influencers.

  • The initial experiment with two brothers resulted in a significant increase in their following, leading Jake to establish Team 10 as a social media label and sign more creators.

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