What do we do now? | Summary and Q&A

TL;DR

LTT executives address recently raised concerns, apologize for mistakes, and announce plans for improvement and increased transparency.

Key Insights

• 💦 LTT executives acknowledge the need for improvement and accountability in various aspects of their work, including testing, editing, communication, and sponsorships.
• 😤 The team is committed to making long-term changes to improve content quality and transparency.
• 🥡 LTT executives are taking responsibility for their mistakes and are determined to address them and regain the trust of the community.
• 😤 The team recognizes the importance of maintaining editorial independence and will continue to prioritize the interests of their audience over sponsor demands.

Transcript

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Questions & Answers

Q: How does the LTT team plan to address the concerns raised by the community?

The team will take a week off from video production to focus on implementing long-term workflow changes and improving content quality.

Q: What mistakes did the LTT executives acknowledge?

They acknowledged errors in testing, graph creation, editing, and communication that have negatively impacted the quality and credibility of their content.

Q: How will LTT maintain editorial independence in their sponsored content?

They have a strict policy of maintaining control over the creative process and have parted ways with sponsors who wanted to exert control over the content.

Q: What steps will be taken to improve communication and accountability?

The team plans to publish their testing standards, create a fact-checking system, and provide regular updates on sponsored content issues on their forum. They also plan to improve communication within the team and with the community.

Summary & Key Takeaways

• LTT executives acknowledge the recent community outcry and demand for change and express agreement with the community.

• YouTube video production is put on pause to focus on long-term workflow changes and improving content quality.

• Executives from different departments, including Labs, Writing, Production, and Business Development, discuss specific improvements and actions they will take.