Hofstede National Culture
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About the Video
Back in the 1970s and 1980s, Geert Hofstede surveyed more than 116,000 IBM employees in 40 countries about their work-related values. He identified five cultural dimensions on a continuum in which employees differ (countries in parentheses are very high or low compared to other countries on the dimension).
Power distance inequality versus power equality. Power distance being distributed between levels of management down to employees can be more accepted (Russia and China) or rejected as employees want to participate in decisions that affect them (Denmark and Sweden). Individual versus collectivism. Individualist cultures believe individuals should be self-sufficient with loyalty to themselves first and the group and company second (United States and Netherlands), whereas collectivism p...