#AskGaryVee Episode 79: Pencils of Promise, Business Reviews & Television Advertising | Summary and Q&A

TL;DR

In this episode, Gary Vaynerchuk discusses the impact of negative reviews, the importance of avoiding excuses, and the value of social media engagement.

Key Insights

• 😒 Many people use excuses to justify their lack of success, but embracing the process and focusing on the journey can lead to greater fulfillment and achievement.
• 🥐 Social media engagement with individuals who are unlikely to become customers can have limited ROI, but it may create unexpected opportunities for amplification and awareness.
• 🥺 Providing valuable content and engaging with individuals talking about a cause can increase awareness and potentially lead to greater support.

Transcript

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Questions & Answers

Q: What are some common excuses that hold people back from achieving success?

Gary Vaynerchuk identifies various excuses he often hears, such as a lack of money, poor upbringing, absence of a mentor, and missed opportunities. He emphasizes the importance of avoiding such excuses and finding ways to overcome challenges.

Q: Is it worth engaging with customers on social media who are not likely to buy from you?

Vaynerchuk suggests that the value of engaging with these individuals is relatively low but acknowledges the potential for Hail Mary opportunities, where these individuals may amplify your content and bring awareness to potential customers. He advises developing a strong strategy around such engagements.

Q: How can someone biking across Canada for a charity effectively engage with their audience without solely asking for donations?

Vaynerchuk recommends creating compelling video content and documenting the journey. Additionally, he suggests utilizing Twitter search to find people talking about the charity, engaging with them in a genuine and supportive manner to create greater awareness and potential donations.

Q: How should businesses deal with negative reviews that could impact their reputation?

Vaynerchuk advises businesses to respond to every negative review, demonstrating empathy and offering solutions. Engaging with negative reviews reflects the business's commitment to customer satisfaction and can positively impact its reputation.

Summary & Key Takeaways

• Gary Vaynerchuk talks about the prevalence of excuses and how they hold people back from achieving their goals.

• He emphasizes his love for the process and the importance of embracing the journey, rather than focusing solely on the end result.

• Vaynerchuk discusses the value of social media engagement and the potential impact it can have on a business, but also highlights the limited return on investment in communicating with individuals who will never become customers.