Organizational Strategy
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About the Video
In thinking strategically about a company, managers of all types of businesses must develop a clear understanding of what moves and approaches will be employed to gain advantage in the marketplace.
A organization's strategy explains why the company matters by specifying an approach to creating superior value and determining how capabilities and resources will be utilized to deliver the desired value.
In effect, the crafting of a strategy represents a managerial commitment to pursuing an array of choices about how to compete. In most industries, companies have considerable freedom in choosing the how's of strategy....
