PandoMonthly: Mark Suster says YouTube is like Wal-Mart | Summary and Q&A

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March 25, 2014
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PandoDaily
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PandoMonthly: Mark Suster says YouTube is like Wal-Mart

TL;DR

Maker Studios faces a dilemma of balancing profitability with aggressive growth, as it invests in international expansion and builds a strong engineering team.

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Key Insights

  • 😤 Maker Studios faces a dilemma of balancing profitability and growth as it invests in expansion and building a strong engineering team.
  • 👶 The company's international expansion efforts aim to tap into new markets and diversify revenue sources.
  • 😤 The engineering team is crucial for improving technology and creating a better environment for content creators.
  • 🚥 Maker Studios is a significant player in the video market, representing a significant portion of YouTube traffic.

Transcript

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Questions & Answers

Q: Why is Maker Studios being questioned about its profitability?

Maker Studios claims a high run rate but faces doubts due to its investment in growth and expansion, which incurs costs and affects short-term profits.

Q: How does Maker Studios plan to expand internationally?

Maker Studios is building teams in London and Asia to tap into the international market, which requires investment but also opens up new revenue streams.

Q: What is the significance of Maker Studios' engineering team?

The engineering team is crucial for developing technology, enhancing platforms, and providing support to content creators, but building and expanding this team incurs costs.

Q: Why does Maker Studios need to be on YouTube despite its low margins?

YouTube is the dominant platform for short-form video consumption, and being present on it is essential for reaching a large audience. Despite the low margins, it offers significant exposure and potential revenue.

Summary & Key Takeaways

  • Maker Studios claims a run rate of nine figures but faces skepticism regarding its profitability.

  • The company invests in building teams in London and Asia, which incurs costs but also expands revenue opportunities.

  • Maker Studios aims to double its engineering staff over the next 18 months to enhance its technology and content creator support.

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