Scope of Operations

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About the Video

Apart from considerations of offensive and defensive competitive moves and their timing, another set of managerial decisions can affect the strength of a company’s market position. These decisions concern the scope of the firm.

The scope of the firm refers to the range of activities the firm performs internally, the breadth of its product and service offerings, the extent of its geographic market presence, and its mix of businesses.

A company’s horizontal scope, which is the range of product and service segments that it serves, can be expanded through new-business development or mergers and acquisitions of other companies in the marketplace.

The company’s vertical scope is the extent to which it engages in the various activities that make up the industry’s entire value chain syste...