Black Ember's WPRT Rolltop Modular Backpack | Summary and Q&A

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November 16, 2018
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TechCrunch
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Black Ember's WPRT Rolltop Modular Backpack

TL;DR

Black Ember combines premium technical construction with metropolitan urban design to create innovative and stylish outdoor products.

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Questions & Answers

Q: Why did Black Ember decide to combine urban design with outdoor gear?

Black Ember saw a gap in the market for products that seamlessly blended technical construction and urban design to cater to customers seeking both performance and style in outdoor gear.

Q: What role does Kickstarter play in Black Ember's product development?

Kickstarter serves as a platform for market research, allowing Black Ember to gauge customer interest and receive valuable feedback. It also serves as a finance and marketing tool, helping the company raise funds and promote their products.

Q: How does Black Ember approach product development?

Black Ember believes in launching Kickstarter projects only when the products are ready for production. They focus on key dimensions and usefulness first, refining the product based on user experience and feedback.

Q: How does Black Ember manage to run a lean startup?

Black Ember outsources non-core activities and focuses on their core competencies of design, development, and marketing. This allows them to concentrate their efforts on crucial activities like marketing and social media without needing a large team.

Summary & Key Takeaways

  • Black Ember creates products that combine the technical construction of outdoor gear with urban design sensibility.

  • The company spends a lot of time designing and developing products, with a focus on maintaining a connection with customers.

  • Kickstarter plays a significant role in Black Ember's product development, serving as a platform for market research, finance, and marketing.

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