Leadership by Storytelling

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About the Video

A significant aspect of the communication style of charismatic and transformational leaders is that they make extensive use of memorable stories to get messages across. Leadership by storytelling is the technique of inspiring and instructing team members by telling fascinating stories. The technique is a major contributor to building a strong company culture. Storytelling also helps bring out the need for organizational change.

Storytelling as a leadership tool has been elevated to such a level that some companies hire corporate storytelling consultants to help their executives develop the art. Storytelling is regarded as a useful tool for getting people to embrace change, because a well-crafted story captures people’s attention....