B-School Reviews: Lori Mercer, 24/7 Commitment | Summary and Q&A

TL;DR

Founder of 24/7 Commitment discusses how she built a successful nonprofit focused on supporting marriages for First Responders and achieving work-life balance.

Key Insights

• 💦 Building a successful nonprofit requires more than just having a dream or vision; it necessitates hard work, strategy, and clarity on ideal customers and metrics.
• 🌥️ Social media and online platforms can greatly amplify the reach and impact of a nonprofit, attracting a large and engaged audience.
• 💦 Achieving work-life balance is possible through entrepreneurship, enabling individuals to design their schedules around family needs.

Transcript

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Questions & Answers

Q: Why did the founder start 24/7 Commitment?

The founder wanted to fill a void in supporting marriages, especially for First Responders, and desired a more fulfilling career than her corporate job.

Q: How did B school help the founder?

B school provided clarity on business models, marketing strategies, and funding sources, allowing the founder to build a successful nonprofit.

Q: What accomplishments did 24/7 Commitment achieve?

The organization raised six figures in funds within its early years and grew its mailing list from 100 to 14,000 subscribers, demonstrating significant impact and growth.

Q: How did the founder achieve work-life balance?

By running her own nonprofit, the founder gained more flexibility in her schedule, allowing her to prioritize her family and be present for her children.

Summary & Key Takeaways

• The founder, a former corporate worker, started 24/7 Commitment to honor and support marriages, particularly for First Responders.

• She enrolled in B school to gain clarity on business models, marketing strategies, and funding sources for her nonprofit.

• Through hard work and implementing B school strategies, 24/7 Commitment grew its funding, mailing list, and social media presence.