How to Enable Walmart PPC Seller Central Advertising | Summary and Q&A

TL;DR

Learn how to get advertising enabled for your Walmart seller central account by following specific steps and meeting requirements.

Key Insights

• 🥳 Walmart advertising requires a minimum spend of $1,000 in a 30 day span.
• 💌 Approval for advertising on Walmart is done through an email request process, unlike Amazon where it can be done with a click of a button.
• 🫠 The beta test pilot program allows you to be first to market with ads on Walmart, but the user interface and functionalities are not as advanced.
• ✋ Walmart offers a managed campaign option, but it comes with a higher monthly commitment of $25,000.
• 💁 Accessing advertising information on Walmart can be done through specific links and providing seller ID.
• 💪 Walmart is striving to become a strong competitor in the online shopping market.
• 🐕‍🦺 There are services available to help manage Walmart advertising and launch products on the platform.

Transcript

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Questions & Answers

Q: What are the requirements to access Walmart advertising?

To access Walmart advertising, you must spend at least $1,000 in a 30 day span and provide specific account information, including your legacy seller ID and tax ID.

Q: How do you request access to Walmart advertising?

To request access, send an email to WP a sales at walmart.com with details about your business, including company name, contact information, number of SKUs, primary campaign objective, target audience, advertising plan, and anticipated budget.

Q: What are the benefits and drawbacks of the beta test pilot program?

The benefit of the pilot program is being first to market with ads on Walmart. However, the user interface and functionalities are limited compared to more established advertising platforms like Amazon.

Q: Is there an alternative option for Walmart advertising?

Yes, Walmart also offers a managed campaign option where they handle your advertising for a monthly commitment of $25,000. Starting with a smaller budget to test the waters is recommended.

Summary & Key Takeaways

• Walmart advertising is a new feature that requires a minimum spend of $1,000 in 30 days and other account information.

• To gain control over your own Walmart advertising, you need to email WP a sales at walmart.com with various details.

• Walmart offers a beta test pilot program for advertising, allowing you to be first to market but with limited functionalities.