Why Does the Honeymoon Period on Amazon Exist? | Summary and Q&A

TL;DR

Generating sales is crucial to improve product rankings and success on Amazon.

Key Insights

• 🥺 Lowering the price of a product can lead to increased sales, improved BSR, and keyword rankings.
• 🤲 Sales during the initial launch period are crucial to getting Amazon's algorithm to pay attention to a product.
• 🆘 Consistent sales help maintain better visibility and rankings on Amazon.
• 🤩 Building sales history and maintaining a good BSR are key to enhancing a product's success on Amazon.
• 👂 Proper optimization of product listing elements, such as title, images, and brand story, is important for product visibility and conversions.
• ❓ Utilizing Amazon PPC (Pay-Per-Click) campaigns with segmented keywords can contribute to increasing sales and improving rankings.
• 👋 Negating good keywords in auto campaigns is a mistake, as they may perform better than exact match campaigns.
• 👶 It takes time for new PPC campaigns to reach their optimal performance, so it's important to maintain campaign history.

Transcript

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Questions & Answers

Q: Why did the speaker lower the price of their product on Amazon?

The speaker lowered the price of their product to increase sales, improve the product's BSR, and signal to Amazon's algorithm that the product is worthy of attention.

Q: How did lowering the price impact the product's BSR and keyword rankings?

Lowering the price led to an improvement in the product's BSR. As BSR improves, the product's keyword ranking also improves, resulting in better visibility in search results.

Q: What is the significance of sales for new product launches on Amazon?

Generating sales during the initial launch period is crucial because it signals to Amazon that the product is popular and worth prioritizing. Without consistent sales, a product might be overlooked by the algorithm.

Q: Can a product's BSR and keyword rankings be improved without sales?

No, sales are essential for improving BSR and keyword rankings. Without sales and conversions, Amazon may prioritize competitor products that are generating sales.

Summary & Key Takeaways

• The speaker shares a personal experience of launching a product on Amazon that initially had no sales and a low Best Sellers Rank (BSR).

• By lowering the price of the product, sales started to increase, which led to a significant improvement in BSR and keyword rankings.

• The speaker emphasizes the importance of generating sales during the initial launch period and maintaining consistent sales to achieve better visibility and success on Amazon.