Friendship and Business | How HEARTBREAK can impact your business | Loft Magazine | Summary and Q&A

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November 27, 2020
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Simon Squibb
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Friendship and Business | How HEARTBREAK can impact your business | Loft Magazine

TL;DR

Starting a magazine business called Loft, the entrepreneur shares the importance of friendships, health, and having a sense of humor in business.

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Questions & Answers

Q: What was the initial concept behind Loft magazine?

Loft magazine aimed to directly link ads and promotions to sales, a revolutionary idea at the time.

Q: What key lesson did the entrepreneur learn from the failure of Loft magazine?

The importance of investing in friendships and prioritizing personal health in business.

Q: How did the entrepreneur's friend, Roger, contribute to the magazine business?

Roger took over the business and dedicated his life to making it successful until he tragically passed away from cancer.

Q: What final lesson did the entrepreneur learn from the experience?

It is crucial to have a sense of humor, enjoy life, and build friendships with the people you work with in business.

Summary & Key Takeaways

  • Loft magazine aimed for a direct correlation between ads and sales, but ultimately failed.

  • The entrepreneur partnered with a friend, Roger, who later passed away from cancer.

  • The lesson learned was to prioritize relationships, health, and laughter in business.

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