NP 158: Niche Site Project 4 Income Report For July | Summary and Q&A

TL;DR

The podcast provides insights into Niche Site Project 4's July performance, earnings, and future strategies.

Key Insights

• 🛀 July 2019 was a record month for the niche site with earnings reaching $1,392.11, showing effectiveness in monetization strategies.
• 🫠 Azoic's growth raised concerns about its impact on Amazon Associates earnings, prompting Spencer to re-evaluate ad placement strategies.
• 🌱 Seasonal traffic trends for yard-related content are anticipated, with planned content diversification to maintain visitor engagement year-round.
• 👤 Spencer is committed to improving site speed and overall user experience to prevent loss of revenue due to potential bounces from slow-loading pages.
• 🔈 Currently, Spencer acknowledges his low article output in July and aims to significantly increase content volume in upcoming months.
• 👨‍🔬 Spencer is engaging in link-building efforts on a more strategic level, aiming to enhance site authority and search rankings.
• 🍉 The ongoing investment in the niche site reflects Spencer's belief in its long-term value, projecting future revenue growth as the site matures.

Transcript

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Questions & Answers

Q: What were the primary sources of income for the Niche Site Project in July?

In July 2019, the Niche Site Project earned a total of $1,392.11, with approximately $692 coming from Amazon Associates and $699.95 from Azoic display ads. The unexpected growth in Azoic earnings raised concerns for Spencer regarding its impact on the traditional Amazon Associates revenue stream.

Q: How does Spencer plan to address his concerns about Amazon Associates earnings?

Spencer identified an excess of display ads on his site that could be detracting from Amazon Associates revenue. His plan involves removing Azoic display ads from articles that are monetized by Amazon, aiming to refocus visitor attention on clicks leading to purchases, potentially increasing Amazon earnings at the expense of Azoic revenue.

Q: What issues did Spencer face with site speed and how does it affect income?

Spencer noticed that site speed challenges, potentially caused by a combination of Azoic ads, Cloudflare, and WP Rocket caching issues, might lead to lost revenue, since slow-loading sites usually reduce user engagement. He plans to enhance site speed and hopes this will minimize bounce rates and boost overall site earnings.

Q: What seasonal changes does Spencer anticipate for his niche site traffic?

Spencer predicts that the traffic for yard-related content will decline as summer winds down, which is typical seasonal behavior. He is taking proactive steps by producing content relevant to fall and winter, such as snow gear and rain gear, to mitigate any potential drops in traffic during off-peak months.

Q: How many articles were published in July, and what are Spencer's future content plans?

Spencer published six articles during July, which he himself regarded as insufficient. He aims to ramp up content production to 15-20 articles monthly in the coming months by hiring new authors and utilizing content production services to generate more articles quickly.

Q: What strategies does Spencer employ for link building in his project?

While Spencer acknowledged that he had not focused heavily on link building, he did initiate some outreach and secured two guest posts in July. He plans to continue this light outreach to garner additional white-hat links, which he believes will improve the site's keyword rankings over time.

Q: What is Spencer's outlook on the long-term value of his niche site?

Spencer remains optimistic about the long-term potential of "the yard.com," as he has invested over $19,000 and generated around $4,000 in revenue so far. He believes that once the site gains more authority and traffic, it could realistically reach earnings of $5,000 to $10,000 a month, reflecting valuable growth over the next year.

Q: How does Spencer manage his expenses during the project?

Spencer has been maintaining a profit and loss statement, illustrating careful oversight of expenses in managing his niche site. He acknowledges that outsourcing various tasks has raised his costs but believes this investment will pay off as the site escalates in value and monthly earnings.

Summary & Key Takeaways

• The podcast discusses the success of Spencer's niche site, "yard.com," which reached record earnings of $1,392.11 in July 2019, primarily from Azoic ads and Amazon Associates.

• Despite a successful month, Spencer expressed concerns regarding the impact of Azoic display ads on Amazon earnings and plans to reduce the number of ads to boost overall website revenue.

• Seasonal traffic fluctuations are anticipated as summer ends, and Spencer aims to enhance site speed, link building, and content creation to sustain growth moving forward.