Keyword Research for SEO | Summary and Q&A

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April 11, 2019
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Surfside PPC
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Keyword Research for SEO

TL;DR

Learn how to find and categorize top keywords for your business using Google Ads and Ubersuggest.

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Questions & Answers

Q: What are the two tools used for keyword research in the video?

The two tools used for keyword research in the video are the Google Keyword Planner and Ubersuggest by Neil Patel. The Google Keyword Planner is a tool within Google Ads that helps find relevant keywords, while Ubersuggest is a free keyword tool by Neil Patel that offers additional keyword suggestions.

Q: How can you filter keywords in the Google Keyword Planner?

In the Google Keyword Planner, you can use filters to narrow down the keywords. For example, you can filter by keyword text to include specific words like "beach, nautical, coastal, or ocean" in the keywords. You can also set filters for average monthly searches to target keywords with a minimum search volume.

Q: How can you clean up the downloaded keyword data in Google Sheets?

To clean up the downloaded keyword data in Google Sheets, you can delete unnecessary rows and columns. Keep only the keyword and average monthly searches columns. You can also sort the data in descending order based on average monthly searches to identify top-performing keywords.

Q: How can you categorize the keywords for content creation?

To categorize the keywords for content creation, you can create a separate column in Google Sheets and list different content themes or categories. Assign relevant keywords to each category. You can also use colors to visually organize and identify related keywords.

Summary & Key Takeaways

  • Learn how to use the Google Keyword Planner and Ubersuggest to find keywords for your business.

  • Import the keyword data into Google Sheets to clean and organize it.

  • Categorize the keywords to create a content strategy for targeting them.

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