Design for Startups - Garry Tan | Summary and Q&A

March 5, 2019
Startup Grind
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Design for Startups - Garry Tan


In this video, the speaker emphasizes the importance of empathy, prioritization, and creating great user experiences when designing for a startup.

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Questions & Answers

Q: Why is empathy important in design for startups?

Empathy is crucial because it allows designers to understand users' pain points and design solutions that address their problems effectively. By empathizing with users, startups can create a positive and impactful user experience.

Q: How can design be compared to hosting a party?

Designing an experience, whether for consumers, businesses, or enterprises, should be treated like hosting a party. It should be welcoming, enjoyable, and easy to understand. Just like a good party welcomes guests, takes care of their needs, and guides them through the event, a good design provides a similar experience.

Q: How can you put yourself in the shoes of users when designing an experience?

To put yourself in users' shoes, you need to forget what you already know about your product and experience. You should approach it as if you are encountering it for the first time. By understanding how a new user perceives and interacts with your product, you can design a more intuitive and user-friendly experience.

Q: Why is identifying and solving a problem important for startups?

Identifying a problem that people actually want a solution for is crucial for startups. If the problem is not clearly defined, it creates confusion and may lead to a lack of interest from potential users. Startups need to be direct and focused on providing a solution to a specific problem to ensure their product's success.

Summary & Key Takeaways

  • Design starts with basic principles of empathy, such as genuinely listening to users and understanding their point of view.

  • Treating the design process like hosting a party can help create a welcoming, engaging, and enjoyable user experience.

  • It is essential to put yourself in the shoes of users who have never interacted with your product before and understand their needs and problems.

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