Kerry Friend
@kerryfriend
Joined Feb 16, 2022
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Learns #Human Behavior #Design #Network Effect #Philosophy #Web3.0
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europeanbitcoiners.com/bitcoin-nikola-teslas/
Feb 17, 2023
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allthatsinteresting.com/nikola-tesla-3-6-9
Feb 17, 2023
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bigthink.com/health/neurogenesis-in-adults/
Feb 9, 2023
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pubmed.ncbi.nlm.nih.gov/10195220/
Feb 9, 2023
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www.karger.com/Article/FullText/350946
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www.verywellmind.com/what-is-the-peripheral-nervous-system-2795465
Feb 9, 2023
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a16z.com/2023/01/19/who-owns-the-generative-ai-platform/
Feb 9, 2023
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qbi.uq.edu.au/brain/nature-discovery/can-we-regrow-our-brains
Feb 9, 2023
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qbi.uq.edu.au/article/2023/01/new-technology-may-help-inform-brain-stimulation
Feb 8, 2023
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qbi.uq.edu.au/article/2018/01/digging-deep-distinctly-different-dna
Feb 8, 2023
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www.livescience.com/why-does-the-brain-use-so-much-energy
Feb 8, 2023
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hbr.org/2023/01/the-permissionless-corporation
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www.newscientist.com/article/2358426-google-bard-advert-shows-new-ai-search-tool-making-a-factual-error/
Feb 8, 2023
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www.taxconsulting.co.za/news-under-which-circumstances-are-you-allowed-to-withdraw-your-retirement-annuity/
Feb 7, 2023
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www.additudemag.com/autism-in-women-adhd-signs-symptoms-treatment/?utm_source=eletter&utm_medium=email&utm_campaign=adult_february_2023&utm_content=020723&goal=0_d9446392d6-61f3b87dce-303993329
Feb 7, 2023
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www.u-school.org/offerings/ulab-1x-2022
Feb 7, 2023
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nanoglobals.com/glossary/henri-fayol-management-theory/
Feb 7, 2023
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seriousplaypro.com/2018/05/28/lego-serious-play-for-theory-u-learn-to-lead-from-the-future/
Feb 7, 2023
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80000hours.org/2013/10/influencing-the-far-future/
Feb 6, 2023
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www.freeletics.com/en/blog/posts/human-energy-systems-beginners-guide/
Feb 3, 2023
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www.marketingweek.com/ritson-brand-building-boost-short-term-sales/
Feb 3, 2023
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www.quantamagazine.org/the-cause-of-depression-is-probably-not-what-you-think-20230126/
Feb 3, 2023
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elicit.org/faq
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www.exponentialview.co/p/chatgpt-to-the-moon
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www.creativereview.co.uk/david-droga-accenture-song-creatives-csuite/
Jan 30, 2023
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en.wikipedia.org/wiki/Samir_Amin
Jan 30, 2023
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en.wikipedia.org/wiki/Accelerationism
Jan 30, 2023
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www.thecaseforcreativity.com/
Jan 30, 2023
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www.npg.org.uk/collections/search/group/1021
Jan 30, 2023
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en.wikipedia.org/wiki/Aldous_Huxley
Jan 30, 2023
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en.wikipedia.org/wiki/Rewilding_(conservation_biology)
Jan 30, 2023
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juliemcintyre.net/book/
Jan 29, 2023
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juliemcintyre.net/about/
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gaianstudies.org/about/
Jan 29, 2023
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idealog.co.nz/venture/2022/12/how-designer-wardrobe-makes-1-million-a-month
Jan 29, 2023
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idealog.co.nz/venture/2020/03/lessons-on-people-vs-automation-from-the-second-to-last-blockbuster-in-the-world
Jan 29, 2023
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idealog.co.nz/tech/2018/03/craig-stires-amazon-web-services-ai-big-data-and-society-listen
Jan 29, 2023
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www.nytimes.com/2023/01/07/technology/digital-cameras-olympus-canon.html?action=click&algo=bandit-all-surfaces-time-cutoff-30_impression_cut_3_filter_new_arm_5_1&alpha=0.05&block=more_in_recirc&fellback=false&imp_id=878934932&impression_id=01151d45-9fa3-11ed-acab-f724e2d5ba67&index=3&pgtype=Article&pool=more_in_pools%2Fpersonaltech®ion=footer&req_id=863417926&surface=eos-more-in&variant=0_bandit-all-surfaces-time-cutoff-30_impression_cut_3_filter_new_arm_5_1
Jan 29, 2023
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electronics.howstuffworks.com/future-tech/10-groundbreaking-futurists.htm
Jan 29, 2023
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www.lbbonline.com/news/the-power-of-accurate-representation-with-neo-mashigo
Jan 29, 2023
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In a mistake that only a decade could have revealed, calling this organising theory The Long and the Short of It misled marketers into thinking that it was only the time frame of the two approaches that was different. In truth, it was much, much bigger than that. The long is about brand, TOFU, mass market, emotion. The short is about targeted, rational, BOFU, product messaging. It’s very hard to straddle these paradigmatic differences in a successful ad too many times.
The original interpretation of double-duty ads and their failure to do as well as long, brand-building ads and separate, short, activation ads suggested a symmetry in which long-term advertising just does brand building and short-term activation advertising just does sales. The greyness of the long and the short meant there was likely to be a little bit of overspill, as noted above, but not that much.
It’s a stunning discovery because it should reverse the perception of long-term brand building, which has too often been seen as a frivolous, underperforming indulgence offering up zero short-term impact and questionable longer-term returns. Nothing – it turns out – could have been further from the truth. Long-term brand building is the ultimate strategic BOGOF, ensuring shorter-term impact as well as longer-term benefits.
“CFOs are often wary of the word ‘long’, with the potential perceived implication of waiting months or even years for a financial return on the ad investment,” Nick Williamson put it to me this week. “But our data shows that, in nine out of 10 cases when an ad delivers a strong brand-building effect, it will also be successful at driving short-term sales. When seeking sign-off for budgets, CMOs might increase their chances of success by framing their proposed campaigns as ‘lasting’ rather than ‘long’.”