What Toyota realized was that by creating cars just in time, they could move faster, respond to market changes quicker, and only make cars that they knew they needed.

There’s an important distinction here between tactical knowledge (e.g. how to do search engine optimization), and philosophical knowledge (e.g. understanding our tendency towards biased thinking). The first, tactical knowledge, is what we’re concerned with overdosing on.

Conventional wisdom says that you should follow what people in your industry are talking about tactics-wise, but it’s just noise. You should have the strategy and tactics that you’re working on, and then you should execute on them.

the more frequently a site publishes about tactics (marketing, personal finance, weight loss, etc.), the less you should listen to it.

You don’t need an entire site on lasting longer in bed or water fasting, you just need one or a couple really good articles.

A safer bet is to see what content has stood the test of time, following the Lindy Rule. Anything that has been around for 50 years will probably be around for another 50 years, but something that’s been around a few days has no proof of staying power.

Any time you’re doing something that feels productive but doesn’t directly impact your most important goal, you’re being fauxductive. That includes bingeing on just in case knowledge, as well as checking email, reading the news, trying productivity tools, organizing your desktop, etc.

If it doesn’t answer a specific question you’re currently asking, cover philosophical knowledge, or entertain you, then don’t read it.