Creating a Social Token is the easy part. What's more complicated, however, is to get it accepted by a community.

The answer is: having strong Token economics for their project. We call Tokenomics (Token + Economics) all the things that enable participants to contributing positively enabled by strong token design.

Creators should gather a strong community toward a joint project.

A project beyond the creator themselves, a project that requires strong collaboration to be achieved.

Fans, led by the creator, could create a platform, create challenges, and gather resources to achieve this broader goal. The point is: the project needs to go beyond the creator.

We will consider a creator as anyone pushing ideas, and a vision, through content on the internet

Unless you're an expert and know what you're doing, we recommend creating a Token on a Fixed Supply. Indeed, it allows better usability, lowers entry barriers, gives community leaders full power over the distribution of the native Token, and doesn't require a strong community ready to pay from day one.

The standard is to create a supply of 10M, but again, some successful communities have thrived with less supply (e.g. Metafactory has a 420 000 total supply) or more (e.g. Bankless DAO has a 1 billion initial supply).

the second step is to think about how to reward these early believers. Thinking about how to incentivize them to continue building, and motivate some more people to join the community.

There are two main ways to allocate Tokens to community members when creating a decentralized community: Bounties and budget allocations.

Bounty hunters will usually participate very flexibly on an ad-hoc basis. They're ready to rent their time in exchange for Tokens but won't be involved in the vision and the day-to-day operations.

Community members in those working groups are core contributors and Staff. They will take care of more complex missions, help run the day-to-day operations, and be committed in the long term.

having enough treasury to reward all the active community members is extremely important.

consider any person to whom you give token an investor

As in every project, the financial aspect is a critical component of a Social Token.

with a highly volatile token, contributors won't risk their time in exchange for a token that could plummet the day after.

when creating a liquidity pool, while it's not the only factor that makes the price fluctuate, the Token with whom you're bonding your Token can have an impact on your token price.