we had a few high-level areas of our product strategy that we’re focused on.

One is health: how do we protect the health of the public conversation?

The other is conversations: how do we incentivize people and create the tools and capabilities to inspire people to start and participate in conversations on the platform?

the other is what we call interests: how do we connect people to the people and content that they’re interested in?

[That’s] fundamentally the main reason why people have been coming to Twitter for the last 15 years

Rather than just following people on Twitter, you can follow a specific topic, and Twitter does the work of recommending the best content or tweets about that topic. So you don’t have to know exactly who to search for.

In Q3 of this last year, we announced that there are 70 million people that have followed topics. And then just yesterday, we announced that there now are over 100 million people that have followed topics.

we try to never approach it from the standpoint of “here’s a capability, let’s copy it.” We try and approach everything from first principles and, really, customer understanding.

One of the things that [Twitter CEO] Jack [Dorsey] really emphasized when he came back to the company, was morphing our product development process to respect the “jobs to be done” framework a lot more.

some of the reasons they’re not tweeting is they don’t feel safe. They don’t feel safe because what they tweet is subject to public scrutiny. Tweets are on the public record, which is terrifying.

A lot of people are terrified to tweet. A lot of people don’t use Twitter for the creation side at all. They’re here to consume.

one product solution that can address some slice of that problem statement. It’s ephemeral, and it takes away the public replies. It takes away all the engagements.

The interesting thing is that when we started Periscope, our goal was to build the closest thing to teleportation, like, [to] see through someone else’s eyes. What we found is that 99 percent of the usage was not someone broadcasting what’s happening on the streets of Istanbul during a protest. It’s people hanging out and talking.

After a revolving door of heads of product, people stop taking any product strategy particularly seriously, because it’s like, okay, well, let’s wait until that strategy changes. And so I think there was a little bit... while no one would say that explicitly, there was this reticence to commit to long-term speculative bets, because it was rare for them to be able to be seen through.

We get the gift of feedback on a minute-by-minute basis. And that includes getting shit from our customers when we get it wrong. And that can make it very intimidating and scary for teams to build stuff.

it’s always like any leader is challenged, to figure out when to be in the weeds and when to hire great people and defer decision-making to them.

I think ultimately the highest-leverage thing I can do besides hiring is prioritization.

Deciding what we think is a high-ROI bet versus what we think is a low-ROI bet is ultimately the most impactful thing we can do, because it’s the thing we have the most control over.

Ultimately the measure of success we look at, to understand whether we’re helping or hurting the service, is growing daily active usage. That’s a very lagging indicator.

The return part is basically, how much impact are we having against the metrics that matter most? And how do we — and this is the hard part — how do we compare unlike metrics together?

Super Follows will let your biggest fans subscribe to you and get access to exclusive content, which could be tweets, could be DMs. It could be subscriber-only Spaces. It could be subscriber-only newsletters. It could be subscriber-only Fleets.

a lot of super fans, they just want to support their favorite creators. You see this with Patreon. I think Patreon is one of the most interesting companies in this space, frankly. And it’s not always about exclusivity. It’s about recognition and patronage, and just being able to support the creators who you appreciate the most and want to make sure they can sustain their craft.

for Super Follows, our goal is not for Twitter to make money. Our goal is for creators to make money. I think Twitter may incidentally participate in the transaction in some way to sort of cover our cost, but our goal isn’t to maximize revenue.

Most are 10-person rooms, less; people just hanging out and talking about their interests, whatever it might be.

I think most people don’t want to listen to a 67-minute recorded conversation that serendipitously evolved based on who came in the room. We also learned that the hard way with Periscope.

I also think that the notion of letting the audience pick sound bites and share them as clips could be really, really powerful. Now, the challenge with that is you have a sort of a really challenging consent issue because you have the host’s intent in mind of, does the host want this conversation to be preserved or shared?

we have over 2 million people that are either brand new to Twitter or sort of returning to an account after not being here for 30 days or more. 2 million of them, every single day, come to our front step.

Birdwatch is a decentralized moderation tool, so basically a community of people can annotate tweets and enforce them either against our policies or against policies that we may not have. They can provide annotations around why tweets may be misleading and explain why.

As well as the speed at which they’re annotating tweets, despite the fact that this is a pilot that is only visible on a separate micro-site, so you would think that there’s actually not much incentive for people to be quick to annotate these tweets. So again, lots to figure out here, this is not going to be an overnight product solution, but I think that empowering a community to help aid in, certainly, addressing misleading information, let alone other policy areas within health, I think it’s very promising.

I think the same challenges exist in a world where you have decentralized moderation; anyone could label a tweet; a lot of things could go wrong there. And so our job is to build the right mechanics within Birdwatch and the right incentive systems that allow quality annotations to flourish and garbage to not flourish.

And we haven’t given TweetDeck a lot of love recently. That’s about to change; we’ve been working on a pretty big overhaul from the ground up of TweetDeck, and it’s something that we’re excited to share publicly sometime this year.

over the last five years, I think, haven’t given a lot of love to our developer ecosystem. A bunch of reasons for that, some missteps that we’d taken in the past, then also sort of prioritization. We are also changing that

One of the reasons why Twitter is where it is today is because of developers doing cool shit that we would’ve never thought to do. And so that’s something that we’re trying to do more of, not step away from.