Kazuki
@kazuki
Cofounder of Glasp. I collect ideas and stories worth sharing 📚
San Francisco, CA
Joined Oct 9, 2020
1069
Following
5726
Followers
1.46k
13.51k
168.35k
www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/transcript
Dec 22, 2020
9
10mtv.jp/pc/content/detail.php?movie_id=3317
Dec 22, 2020
3
10mtv.jp/pc/content/detail.php?movie_id=760
Dec 22, 2020
4
10mtv.jp/pc/content/detail.php?movie_id=2008
Dec 22, 2020
2
10mtv.jp/pc/content/detail.php?movie_id=2007
Dec 22, 2020
2
10mtv.jp/pc/content/detail.php?movie_id=2006
Dec 22, 2020
1
10mtv.jp/pc/content/detail.php?movie_id=2005
Dec 22, 2020
3
www.ted.com/talks/angela_lee_duckworth_grit_the_power_of_passion_and_perseverance/transcript
Dec 22, 2020
4
latecheckout.substack.com/p/the-ultimate-guide-to-unbundling
Dec 21, 2020
134
www.ted.com/talks/scott_dinsmore_how_to_find_work_you_love/transcript
Dec 18, 2020
151
www.reforge.com/blog/crossing-the-canyon-product-manager-to-product-leader
Dec 18, 2020
92
svpg.com/product-management-start-here/
Dec 18, 2020
7
andrewchen.com/investor-metrics-deck/
Dec 18, 2020
197
medium.com/i-want-to-be-a-product-manager-when-i-grow-up/the-hooked-model-fa667c33951d
Dec 17, 2020
21
a16z.com/2015/08/21/16-metrics/
Dec 16, 2020
83
firstround.com/review/how-superhuman-built-an-engine-to-find-product-market-fit/
Dec 14, 2020
189
ourworldindata.org/time-with-others-lifetime
Dec 12, 2020
102
joshelman.medium.com/the-only-metric-that-matters-ab24a585b5ea
Dec 12, 2020
31
svpg.com/what-product-management-is-not/
Dec 12, 2020
9
firstround.com/review/this-is-how-you-design-your-app-for-maximum-growth/
Dec 11, 2020
2410
news.greylock.com/the-five-types-of-virality-8ba42051928d
Dec 11, 2020
142
avc.com/2015/07/bootstrap-your-network-with-a-high-value-niche-use-case/
Dec 11, 2020
32
www.ycombinator.com/library/6W-elon-musk-on-how-to-build-the-future
Dec 11, 2020
111
blog.ycombinator.com/the-airbnbs/
Dec 10, 2020
5
paulgraham.com/ace.html
Dec 10, 2020
258
blog.ycombinator.com/doordash-from-application-to-ipo/
Dec 10, 2020
3
medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca
Dec 10, 2020
82
a16z.com/2020/12/07/social-strikes-back-audio/
Dec 9, 2020
141
a16z.com/2020/12/07/social-strikes-back-social-plus/
Dec 8, 2020
122
venturehacks.com/feature-product
Dec 8, 2020
21
jtbd.info/feature-vs-product-42bf2dad2764
Dec 8, 2020
2
www.sethlevine.com/archives/2017/10/the-feature-product-company-continuum.html
Dec 8, 2020
4
note.com/kenichiro_hara/n/nb42d532e4e44
Dec 8, 2020
5
www.lennysnewsletter.com/p/what-it-feels-like-when-youve-found
Dec 8, 2020
65
medium.com/swlh/diligence-at-social-capital-part-1-accounting-for-user-growth-4a8a449fddfc
Dec 8, 2020
71
lisa-angela-fftv.medium.com/undoing-the-toxic-dogmatism-of-digital-design-4bda8c4a4eba
Dec 8, 2020
151
medium.com/@arjunsethi/the-hive-is-the-new-network-260b432a6720
Dec 5, 2020
102
a16z.com/2018/12/13/network-effects-dynamics-in-practice/
Dec 5, 2020
6
www.nfx.com/post/network-effects-manual/
Dec 5, 2020
318
a16z.com/2016/03/07/all-about-network-effects/
Dec 5, 2020
1
Many successful companies have done distinct things to help make their products go viral, all in completely different ways.
The most basic element common to all these different types virality is inception. The goal of all viral efforts is to insert (or “incept”) an idea of what a product can do into someone else’s head, and to get them so excited about it they want to try it and use it.
Word-of-mouth virality
This one is straightforward: It’s simply a product being so good that people can’t help telling their friends about it.
One other key to word of mouth virality is making sure your product is easy to find later. Having a name that is easy to remember, and to spell certainly helps (Google is easier than Googol — the number it was named after).
The other key is to make sure your product is easy to describe.
If you don’t have a pithy way to describe your product, you should assume your users won’t be able to either.
Demonstration virality is when the nature of a product is such that, simply by using it, people are showing it off.
Infectious virality is when a product is designed in a way that people will work to get other people using it because it will make it better for both of them.
Invitations are the key to spreading infectious virality. However — false invitations or overly spammy invitations often have a deleterious effect on virality.
But infectious virality doesn’t and shouldn’t apply to all products. Being invited into a product that isn’t naturally social doesn’t really work.
You don’t want to try infectious virality unless it really is applicable — that you want each user to bring another user into the product experience so that it will be better for both of them.
If your product is about creating content or having experiences that are easy to show off, it’s often much better to focus on demonstration virality.
Remember, at the end of the day, there’s only one metric that really matters: How many people are actually using your product. Not downloading it, not clicking on it, not trying it for a day. Actually using it.