Stay on the bus. Stay on the f*cking bus. Because if you do, in time, you will begin to see a difference.

The buses that move out of Helsinki stay on the same line, but only for a while—maybe a kilometer or two. Then they begin to separate, each number heading off to its own unique destination.

It’s the separation that makes all the difference,” Minkkinen said. “And once you start to see that difference in your work from the work you so admire—that’s why you chose that platform after all—it’s time to look for your breakthrough. Suddenly your work starts to get noticed. Now you are working more on your own, making more of the difference between your work and what influenced it. Your vision takes off.

The key feature of The Helsinki Bus Station Theory is that it urges you to not simply do more work, but to do more re-work.

Average college students learn ideas once. The best college students re-learn ideas over and over. Average employees write emails once. Elite novelists re-write chapters again and again. Average fitness enthusiasts mindlessly follow the same workout routine each week. The best athletes actively critique each repetition and constantly improve their technique. It is the revision that matters most.

By staying on the bus, you give yourself time to re-work and revise until you produce something unique, inspiring, and great. It’s only by staying on board that mastery reveals itself. Show up enough times to get the average ideas out of the way and every now and then genius will reveal itself.

what we often miss is that deliberate practice is revision. If you’re not paying close enough attention to revise, then you’re not being deliberate.

A lot of people put in 10,000 hours. Very few people put in 10,000 hours of revision. The only way to do that is to stay on the bus.

Any creator who tries to move society forward will experience failure. Too often, we respond to these failures by calling a cab and getting on another bus line. Maybe the ride will be smoother over there.

we should stay on the bus and commit to the hard work of revisiting, rethinking, and revising our ideas.