Reid’s first principle is speed. One of his most popular quotes is, “If you aren’t embarrassed by the first version of your product, you shipped too late.”

“In founding a startup, you throw yourself off a cliff and build an airplane on the way down.”

Reid once told me that the key for big companies like LinkedIn is not to pursue strategies where being fastest is critical — big companies that adopt strategies that depend on pure speed battles will always lose. Instead, they need to devise strategies where their slowness can become a strength

Reid’s second principle is simplicity — simplicity enables speed.

in a group decision-making process where there are various points of view, it’s important for the leader to distill and frame the option set with simplicity.

Reid frequently groups the possible options into “light, medium, heavy” or “easy, medium, hard.”

When there’s a complex list of pros and cons driving a potentially expensive action, seek a single decisive reason to go for it — not a blended reason.

If you come up with a list of many reasons to do something, Nassim Taleb once wrote, you are trying to convince yourself — if there isn’t one clear reason, don’t do it