Google in 2019 announced that 5 million businesses pay for Workspace, while Microsoft has said that over 200 million businesses pay for its Office 365 suite.

“the consumerization of the enterprise”—work tools were becoming as elegant and user-friendly as consumer apps. Furthermore, many tools were tailored to a specific user within an organization, making them superior to broad catch-all tools like PowerPoint, Word, and Outlook.

More remote and distributed teams means more emphasis on knowledge management within organizations. People need to know what’s going on and where to find important information—especially when they’re working from home, often in far-flung corners of the globe.

Online identity is becoming more complex, dynamic, and multi-faceted. Managing identity is a massive headache for organizations.

Identity underpins every interaction and every transaction on the internet, yet the infrastructure of identity was built for an analog world. Social security numbers. Physical addresses. Security questions.

The trend-line in all companies is toward more transparency: data is power, and workers are becoming more equipped to understand what’s going on, how to fix it, and how to prevent it from happening next time.

AI-powered tools aren’t themselves a category, but rather a new vector cutting across functions and verticals.

the reality is you can be a great painter and not know anything about making paint. And I think you can build great products with large models without knowing exactly how they’re made.

enterprise SaaS may not be as “hot” a space as it once was, but there’s still innovation happening. Work is changing rapidly, with the rise of remote, distributed teams; with leaps forward in AI; with both the continued digitization of work and the continued consumerization of the enterprise.