year after year, email marketing proves that it's still one of the strongest marketing channels around. Seriously. It has a 3800%–4400% return on investment (depending on the study).

more than 4 billion people worldwide use email (The Radicati Group)—nearly 52% of the entire world population.

A good email open rate is one that meets the average across industries—right around 17%.

The best way to determine a good email open rate for your business is by tracking your actual open rates for a full quarter and averaging them.

religious organizations enjoy the highest email open rates at 29.42% with primary and secondary education emails coming in second at 28.44% and government agencies and services rounding out the top three at 28.22%.

the bottom three industries for email open rates are consulting and training (11.38%), retail (11.04%), and closing it down with automotive services getting an email open rate of just 9.72%.

Education – Primary/Secondary (e.g., elementary, middle, and high schools): 28.44%
Education – Higher Education (e.g., colleges, universities, trade schools): 19.55%

According to the Data & Marketing Association's 2019 Email Benchmarking Report, B2C emails average a 21.9% open rate. B2B emails get a lower open rate of 20.8%.

Your subject line plays an enormous role in getting email recipients to open your emails. Subject lines should grab readers' attention and entice them to click on your email.

Use proper spelling and grammar
Make sure you're in compliance with email marketing regulations like the CAN-SPAM Act and GDPR

According to Constant Contact, mobile devices account for 60% of email opens as of 2020.

roughly 88% of marketers in the United States see measurable improvement in campaign performance thanks to personalization (Instapage).